Out to Lunch: How Restaurants are Capturing Diners in the Middle of the Day

Sit-down restaurants that are looking to boost their lunch credentials need to think first and foremost about what their guests need at that time of day. “Lunch options need to be accessible and quick to hit the table, while still being high-quality offerings,” says Tara Zavagnin, director of operations at Maddon’s Post in Chicago. The restaurant, which puts an Italian and Polish slant on classic items like the Cobb salad, tries to make it easy for guests to enjoy creative food within a limited time frame by keeping ticket times low and service quick, Zavagnin says.

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